Tips for Success
Keyword Research:
There are many free tools available for keyword research and
development. Finding the best of these tools is not always
easy. Be sure you are getting accurate counts from your tool
of choice.
Where to begin:
A good place to begin is to ask yourself some basic
questions.
What?
Why?
Who?
When?
Where?
How?
You may be surprised with some of your own answers.
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Step 2: Keyword Research and Development
Keyword research and development is an absolute essential for
your search engine marketing campaigns. Without properly identifying your
target keywords, your search marketing efforts may be in vein.
It is our experience that many web-site owners are unaware of the
potential number of keywords that searchers will use to find their
site. With access to a number of tools and practical experience in
keyword research and development, Funnel Search Marketing of
Connecticut can accurately identify and sort your target keywords
and keyword phrases.
Defining your Keyword Phrases
- Gaining an Understanding of Your Business & Your Purpose
Following your initial site review, Funnel Search Marketing
will begin the process of gaining a firm understanding of your
business and the purpose of your online presence. With this, we
can begin to compile a detailed list of keyword phrases which
will be targeted for the purpose of bringing you qualified
traffic.
- Assigning a Value to your Keywords
Appointing a weight to each of your keywords is the
logical next step. The value or weight of a given
keyword is determined by a number of factors; including
potential ROI, competition and a variety of other
influences.
- Determining Keyword Placement
After deciding which keywords are the most effective
for your search marketing campaign, on-site
implementation occurs.
On-site Keyphrase Positioning
- Where do the Keywords Go?
Strategic placement of your chosen keywords and keyphrases
is "key" to gaining positions in natural, or organic, search
results. From page titles to anchor text, proper
assignment of these words and phrases is vital.
Off-site Keyword Placement
- Anchor Your Position
It's a common misconception to assume that only on-page
factors play a role in your sites positioning within search
results. The truth be known, there are a variety of
off-site factors associated with keywords that can play a role
in your sites success.
Keyword research
and development lays the ground work for any successful search
engine optimization or search engine marketing campaign. A
solid understanding of how chosen keywords can work for you is
crucial. Funnel Search Marketing offers the necessary tools
for creating or expanding targeted keywords and effectively using
those keywords to bring you highly targeted traffic.
Funnel Search Marketing: Traffic on Demand
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