Tips for Success
When linking internally
(within your website) carefully consider the text used for the link.
It could have an effect on your efforts.
Budgeting Ad Spend
your pay-per-click campaigns is essential for success. Be
careful not to spend your daily/weekly/monthly budget all at once by
using the tools provided from the search engines.
Step 1: Site Analysis
Search engine marketing
and search engine optimization can be overwhelming for the novice.
Knowing where to begin is key to a successful search marketing
campaign. The obvious place to start is with an analysis of
your current web-site and marketing strategies.
Analyzing Your Web-site Begins with Defining
- What do You
Want to Get Out of Your Web-site?
owners/operators have a clear objective for their website.
For some this may be to acquire sales, or to secure a user
registration. While, others may be looking to become an
authoritative resource for a given subject.
- Setting Budgets
and Search Marketing Campaign Goals.
The next step is
to outline your ideal search marketing campaign goals and
budgets. As there are many different avenues available for
online marketing, an outline of each, identifying any pro's and
con's will be produced.
It's All About the Code.
Overview of Current Website Structure.
Web-site structure can play a major role in web presence.
There are many different styles and coding methods used to
create websites. However, not all are created equal in the
eyes of the search engines. Identifying trouble areas and
areas for improvement are essential to the success of any search
- External Lining
from other web-sites that point to your web-site can be a
daunting task. However, links from, on-topic, authority
sites can prove beneficial in the world of search. Learning how
to obtain these links is an important aspect of your campaign.
Content is King
As the search industry
explodes, making your web-site visible to your target audience is
more necessary than ever. There are so many factors involved
with making a web-site prominent in the search engines and Funnel
Search Marketing has the experience and knowledge required for your
search engine marketing initiative. Our free web-site analysis
takes an in-depth look at your current web-site and marketing
efforts. Located in Connecticut ( CT, ) Funnel Search
Marketing offers on-site (in the NY or CT areas) or phone
consultations. Upon completion of an initial site analysis, a
detailed summary of findings and proposed improvements will be
provided and any questions answered in detail.
Funnel Search Marketing: Traffic on Demand